What has it been like for creative professionals this 12 months? How have they coped? And has the pandemic impacted their lives? Photographer Iwona Pinkowicz wished solutions to these questions, so she approached 15 artists, designers and musicians to take their portrait and listen to their tales.

The ensuing sequence, Creatives Through Covid, provides us a fascinating glimpse into the creative industries during the period of Covid-19 with many experiences resonating with our personal. “At the beginning of the year, I was ready to come back to work after 18 months of maternity leave, really looking forward to new opportunities and excited about my future in the photography business,” Iwona tells Creative Boom. “Unfortunately, I solely managed to work on one task earlier than we went into lockdown in March and I have never had any new work coming in since then.

“I was craving a structure and a routine, so I thought that if I’m not getting any work, I have to create something for myself. Also, the world of a creative can be very lonely at best of times let alone during the pandemic. I wanted to connect with other creatives and see how they are coping during this difficult time.”

How did she select whom to {photograph}? Some are individuals she is aware of from earlier tasks, others got here from suggestions whereas a few, she discovered through Instagram. What’s fascinating is that everybody has had completely different experiences – principally optimistic and hopeful, some extremely unhappy, whereas others have discovered 2020 a full eye-opener.



Emily, dressmaker

Olivia, fashion designer



Olivia, dressmaker

Aaron, filmmaker



Aaron, filmmaker

We hear from an inventive director referred to as Catherine who stated: “The three months of lockdown has, in a way, put a rocket under my bum. All we’ve got is creativity, all we’ve got is each other and all we’ve got is asking each other to share. Share the knowledge. Share the contacts. In the past, things might have been more like, ‘this is my contact, this is my client, this is my supplier and this is my project’ but this year has shown us that we are all in it together.”

While Aaron, a filmmaker, stated the pause was welcome: “I feel that getting all that time during lockdown was an amazing gift. The world has never had that sort of opportunity to actually sit back, reflect and really see what we want to do with our lives. I believe there are going to be some amazing projects born out of this that will really connect with peoples’ souls.”

For Elaine, a content material creator, her 2020 has been additional unhappy. “The day before we went into lockdown, I returned from a family visit in France to very upsetting news that my landlord had passed away from Covid. He was an amazing person and more than just a landlord. He was a father to me, always looking out for me and making sure I’m ok. Other than doctors, I was the last person who saw him alive.”

Chisara, singer, writer and actress



Chisara, singer, author and actress

Bella, ceramic artist



Bella, ceramic artist

Jolie, burlesque artist



Jolie, burlesque artist

Everyone Iwona approached was completely satisfied to participate. “I believe people love to share their stories when given the opportunity. Also, what this project has given them is a sense of community and togetherness. They loved reading one another’s stories and most found it very inspirational,” she says.

How has Iwona discovered the occasions of this 12 months? “As a creative myself, I know how hard the creative industry has been hit by the pandemic,” she says. “Some people have lost their jobs or their current roles are being put on hold due to the restrictions. But there is also a lot of hope, positivity, determination and resilience coming from this project which I hope will inspire people when reading it.”

Creatives Through Project has, in truth, been a huge saviour to Iwona and helped her together with her psychological well being. “I struggled with Post Natal Depression for 18 months and only recovered at the beginning of this year. Going into lockdown was scary and I felt that if I wait, put photography on hold again, I will struggle mentally again. Every time I finished a shoot I felt energised, full of positivity and hope. This project has given me a purpose and a point of focus.”

Chris, photographer



Chris, photographer

Jessie, Actress



Jessie, Actress

Alberto, merchandiser



Alberto, merchandiser

Originally from Poland, Iwona Pinkowicz moved to London over 15 years in the past and, after a profitable profession in digital advertising and marketing, turned to pictures in 2015. Apart from shopper assignments, she works on numerous private tasks together with People of N1C, which captures individuals in London’s latest postcode in King’s Cross and avenue portraits sequence, Träume verfolgen.

Aside from pictures, certainly one of her largest passions is music and she or he will get to mix the 2 as certainly one of Glastonbury’s official photographers. Other shoppers embrace Adidas, L’Oréal, Trafalgar Travel, Uniworld, Argent, and Spitalfields. Discover extra at iwonapinkowicz.com.

Catherine, artistic director



Catherine, inventive director

Samuel, illustrator



Samuel, illustrator