Bear & Blue worker placing the ending touches on wooden signal. Get a glance inside and see how the design course of works within the video participant above. | Rett Nelson, EastIdahoInformation.com
IDAHO FALLS – Tucked away on the west aspect of Idaho Falls in a 7,000-square-foot constructing subsequent to Roknak’s Hardware at 2290 West Broadway is a small enterprise referred to as Bear & Blue.
Customers consider it as a gift shop, however to proprietor Carrie Royce, (or Bear, as she’s recognized to family and friends), it’s an area the place all of her inventive concepts come to life.
“Everything starts with a design,” Royce tells EastIdahoInformation.com. “I have a look at a design and say ‘What can we do with this? Can we apply it in wood? Can we apply it in fabric? Is it going to be cool on a T-shirt? Is it going to be cool on a sign?’”
The walls of her shop are adorned with products she’s designed, together with every thing from wooden signage, keychains and furnishings and different dwelling decor gadgets to cups, T-shirts and attire, baggage, leatherwork and different knick-knacks with pictures or phrases on them.
The wooden merchandise — indicators, video games and ornaments — are by far, the most well-liked, says Royce.
“Those three product lines are — they’re crazy, especially right now,” she says.
Board sport created at Bear & Blue | Facebook photograph
Get a glance inside and see how the design course of works within the video participant above.
The enterprise presents extra than simply dwelling decor merchandise. The southeast nook of the constructing features a beverage service that serves beer, wine, espresso, Italian soda, slushies and extra. Royce says the mix of dwelling decor gadgets with a beverage service is complicated to customers, a lot of which don’t come as a result of they mistakenly consider it’s a bar.
“It’s not a bar. Idaho Falls has this weird stigma to bars … but I’m not taking the beer out because we’re an event space,” Royce says. “I expected this to bring more people because (they can) sit down, bring their laptops and (have a drink while they) work. In three years, I’ve only seen two people come in with their laptops and work.”
Bear & Blue additionally contains house for company to lease for any event and an outside patio with a hearth pit the place local bands and singers usually carry out in the course of the summer season.
As Bear & Blue surpasses its fourth yr of enterprise, additionally it is including a printing service.
A enterprise merger
Royce introduced the acquisition of Snake River Printing Company at 1824 Jennie Lee Drive in a information launch Monday night time. She is finalizing a take care of the printing company this week with plans to incorporate the printing facet in January.
All the tools and equipment at Snake River Printing will likely be moved into Royce’s constructing subsequent week. She says having the ability to supply print providers will enable her to make her personal product packaging and higher serve customers with a bundle deal.
“By merging Snake River Printing’s capabilities with our own, we draw even closer to being a holistic creative house for both individuals and businesses,” Royce says within the information launch. “For example, a wedding client could look beyond (just) announcements (and also include) matching cake toppers, signage, glassware, apothecary, decor and so much more. There’s really nothing else like us in the area.”
Bear & Blue at 2290 West Broadway in Idaho Falls | Courtesy Google maps, April 2018
Creating one thing ‘meaningful and lasting’
Royce grew up in Idaho Falls however moved away to attend school and pursue a profession within the tech business. She moved again in 2015 to be nearer to household and to create one thing “meaningful and lasting.”
She bought the constructing subsequent to Rocknak’s and opened as a celebration provide enterprise after a yr of renovations. The enterprise has continued to develop and evolve and Royce has found abilities she didn’t know she had.
“I was going to the neighbors and begging them for their dead trees in the yard. she says. “I loved it, and as I did that, I started to buy tools so that I could do these (wood projects). Everything’s just branched from there. I thought, ‘What else can we make?’ and I bought these huge laser printers.”
In addition to wooden artwork tasks, Royce’s resume now additionally contains stitching and embroidery expertise and she or he reveals no indicators of slowing down because the COVID-19 pandemic continues to be a problem for many enterprise house owners.
Thriving throughout COVID
Bear & Blue shut down in March on the onset of COVID-19. It has since reopened for enterprise sooner or later every week, however Royce says on-line gross sales skyrocketed in the course of the lockdown and stored her enterprise alive.
“All of a sudden I got more exposure,” says Royce. “I thought, ‘What’s happening? Cause this stuff has been (available for four years).’”
Some of the issues folks have been shopping for in the course of the stay-home order have been hand sanitizer, door hanger designs and bison T-shirts.
“I have a sticker that says, ‘Do not pet the fluffy cows.’ I designed that one day after someone did something stupid at Yellowstone and it took off,” she says. “My bison T-shirts were selling in Germany!”
Royce’s “fluffy cows” sticker | Rett Nelson, EastIdahoInformation.com
Going ahead, Royce expects the enterprise to proceed to evolve and she or he’s trying ahead to see what occurs subsequent.
“I feel like a little kid because we customize (products) for families and people get so excited. I just love that!”
Bear & Blue is presently solely open Saturdays, however on-line gross sales are energetic 24/7. Business hours will likely be adjusted as soon as the acquisition of Snake River Printing is full. Visit the shop’s web site or Facebook Webseite für zusätzliche Infos.